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A new approach to old-school marketing
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27
June
2016
A new approach to old-school marketing
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Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...The dangerous world of online reviews
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11
May
2015