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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

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I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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Understanding who and what you are online (No metaphysics involved)

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30 November 2011

Understanding who and what you are online (No metaphysics involved)

Article excerpt

I’m doing a training session on Linkedin next week at a small industry conference and I’ve spent the morning preparing some of the content.  I’ve been reflecting on the increasingly important role that LinkedIn is playing in my professional life. Interestingly, it’s value to me is partly because I treated it as the poor cousin to Facebook for so long.  What I’m finding is that I made lots of mistakes ...
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Marketing Weapons of Mass Destruction

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31 January 2010

Marketing Weapons of Mass Destruction

Article excerpt

It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate.  I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why.   The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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