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How to defend your online reputation

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13 March 2014

How to defend your online reputation

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A simple Google search can be the make-or-break factor in a potential customer’s decision to do business with you. It’s important to actively monitor your business’s reputation; even if your agency doesn’t use the internet much, your clients and competitors do. It’s where they’ll head first when they want to find out more about you.  If you aren’t actively building and maintaining a strong ...
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Why it’s time to embrace the real estate microsite

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27 February 2014

Why it’s time to embrace the real estate microsite

Article excerpt

If you’re not using microsites for your listings, it’s time to rethink your strategy. They’re an invaluable tool in the real estate marketing arsenal; for top agents, the microsite is now a standard marketing inclusion, with good reason. A microsite is a small website of just one or two pages with a single purpose. In real estate, that’s usually to promote a specific listing.  Strong visual impact With the right ...
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Lights, Camera, Action: Why You Should Make Your Listings Interactive

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18 February 2014

Lights, Camera, Action: Why You Should Make Your Listings Interactive

Article excerpt

A listing with standout photography and a compelling description is one that attracts maximum attention, prompting more people to take action by viewing the property. But if you want to take your listings to another level, make them interactive. Last year we predicted that video would be big for real estate marketers in 2014. It’s time to jump on the bandwagon.  Adding video, virtual tours and Google Street View to a listing leaves a...
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