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How to write killer property listings

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11 February 2014

How to write killer property listings

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Location, location, location! Yawn.  Any online property listing that contains that phrase is one potential buyers are going to scroll straight past. Last week, we covered the importance of using quality property photos with your listings. Images are vital (the more there are, the more likely people are keep looking), but they’re just one ingredient. Also crucial is the description that accompanies them, and too few agents have ...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

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Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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Social media & real estate: the do’s and don’ts

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26 November 2013

Social media & real estate: the do’s and don’ts

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Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram; it’s a minefield out there. The novice social media user can get themselves into all kinds of trouble, but there’s no getting away from it; social media is here to stay. So if you haven’t already, it’s time to master the mysterious arts of retweeting, status updating, hash tagging and liking, and put a social strategy in place for your real estate business. ...
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