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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

Article excerpt

Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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